Introduction to Internet Integration
The Internet can be powerful information disseminator and an integral part of overall business operations. As a marketing tool or a framework for business processes, the Internet has the capability to transform a company into a streamlined, optimized and responsive e-business. Internet Integration is the use of the online channel for both of these purposes.
As a distributed application and global medium, the Internet has changed every single facet of business. From the fundamental, to the every-day, the Internet effects business process, communication, shipping, manufacturing, distribution, sales channels, marketing, customer relationships, decision speed, accountability, profitability, privacy, and globalization. It alters the way we think, the way we research and retrieve information and in doing so, it changes the way we do business.
Those companies that recognize and utilize this information, those that fully integrate the Internet, are those that will become leaders in the new global marketplace.
Tags: Internet Integration
